SRAM RED XPLR AXS

Embargo: August 1, 2024
Role - Design + Art Direction
Client - SRAM Road

Visual identity, encompassing elements such as logos and color schemes, along with environmental graphics and various campaign components, plays a crucial role in meeting both go-to-market and post-market campaign requirements. These elements work together to create a cohesive brand experience that resonates with consumers during all stages of their engagement with the product.